![]() Similarly, the reporting data advertisers receive about the search keywords that drove visits to their websites will be bundled and they won't initially receive separate reports for the new Bing service, according to an agency source. ![]() One of those clickable annotations, such as a link to book a flight, could also be an ad and would be marked with a label, agency sources who attended meetings with Microsoft Advertising said.Ī slide from a Microsoft Advertising roadshow event held in Amsterdam in March.Īdvertisers can't currently buy ads specifically on the new Bing chatbot their current Bing ad campaigns will extend to the chatbot automatically, agency sources said. As well as a normal search results page with a list of website links, the AI chatbot also attempts to succinctly answer questions or tasks like "help me plan a trip to Rome" or "recommend a three-course dinner menu."Ī search for, "What's better for kids Tenerife or Fuerteventura?," for example would bring up an answer with several annotations that reference where the chatbot got its information. The new Bing encourages users to give it more conversational prompts than most people would traditionally use in search. Over the past month, Microsoft Advertising has held "roadshow" events around the world, as well as private meetings, with advertisers and agencies to showcase some of the new Bing ad formats it is testing, ad industry sources tell Insider. Microsoft has begun to give advertisers the first glimpse of what ads will look like in the new Open AI-powered Bing search engine, as it looks to translate the hype it's built around the generative AI chatbot into a sizeable new revenue stream. ![]()
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